It is proved by attractive offers and communication with customers. The company uses various options of the current concepts of corporate marketing. This paper has a theoretical background and will explore historical perspective and concept of KM, Technical application and to KM is also viewed as a strategy of putting knowledge into action as a mean to increase organizational efficiency. ![]() Both public sector and private sector are endowed with adequate intellectual capital but they are not yet to adopt KM as strategic weapon for gaining competitiveness. Corporate sector is changing at high speed and high level of uncertainty and inability to predict future compel them to adopt KM to survive and prosper. ![]() Indian corporate sector is undergoing a paradigm shift and adoption of concept of KM has become a strategic imperative rather than choice. Knowledge Management is fast gaining significance worldwide across industries of all types and banking. Knowledge is an intangible assets in an organizations and they must learn to manage their intangible assets, that is knowledge, to compete and become successful in own market and this practice is generally known as Knowledge Management (KM) or sometimes is referred to as business intelligence. ![]() Knowledge has emerged as the most important ingredient for success of any individual and organization and become imperative to survive and prosper. Society has undergone a paradigm shift and present shift is to knowledge society. Today, World is on the threshold of a new revolution namely knowledge revolution.
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June 2023
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